Molson Coors Beverage has refreshed its Miller Genuine Draft brand to emphasize the beer's "genuineness" and to improve visibility after losing popularity since the 1990s. The brewer worked with ...

Its current American market share sits below 1%. MGD was the No. 6 U.S. beer brand in 1993 at 7.1 million barrels shipped and fell to under 1 million barrels in 2019, according to Beer Marketer's ...

Summer and July Fourth calls for a refreshing ice-cold beer in hand. But with a single brew containing 153 calories on average, it’d be frighteningly easy to blow your daily caloric intake. Clocking ...

MillerCoors? goal is to provide consumers with a new mobile tool to help them maintain their active, sociable lifestyle, letting them share their progress with friends while raising awareness of its ...

Miller Genuine Draft Beer, a big hit when it debuted in 1986, is radically revising its label, adopting a black can and bottle label punctuated with a big red dot and an oversized eagle.

Select 55's marketing hook is very similar to that of MGD 64, the 64-calorie beer that MillerCoors launched into the national market last year. Select 55 has 55 calories per 12-ounce serving ...

CHICAGO—MillerCoors LLC plans to launch a lemonade-flavored version of low-calorie beer MGD 64, the latest effort by a big U.S. brewer to rejuvenate slumping sales. MillerCoors, the second ...

Fans can suggest what seltzer brand to send off the planet at MGD’s website here. “Miller makes beer for people who love beer,” says Sofia Colucci, Vice President Miller Family of Brands.

asked if I wanted to meet Rusty Wallace at a Philadelphia restaurant for an interview over lunch and a beer. Wallace ordered a Miller Genuine Draft, a smart move because it was his main sponsor.

NEW YORK SABMiller and MolsonCoors are preparing to launch the new beer, MGD 64, this fall with a campaign targeting women—especially those who watch their waistlines. After giving original ...