While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Violet was found living as a stray and was hospitalized for two days, eventually emerging with an unusual color to her coat.

The Purple Grenadier is a colorful Eastern African bird with bright red eye spots and deep violet-blue feathers. This beautiful hummingbird, found in Central and South American rainforests, boasts ...