In economics, price elasticity is a measure of how reactive the marketplace is to a change in price for a given product. However, price elasticity works in two ways. While the price elasticity of ...

As a marketer, especially if you're a senior marketer, you likely have a pretty good idea of what price elasticity is. So let's use that as an introduction to the idea of brand elasticity. If you ...

Cross price elasticity measures how a change in the price of one good affects demand for another good. The cross elasticity of demand is an economic concept that measures the responsiveness in the ...

WSJ’s Sharon Terlep explains the role 'elasticity' plays in a company ... there are hidden economic factors that help determine the price. In this video series, The Wall Street Journal goes ...