What is the 'morning shed' beauty trend - and does it really work? - If you want to be the belle of the ball, does your face ...

The “morning shed” is a new social media phenomenon where Gen Z skincare enthusiasts indulge in elaborate bedtime routines to ensure they wake up looking their best. It often involves ...

“Morning shed,” which has 77 million views on the platform, is when people use a load of skincare products and treatments before bed and then remove — or shed — it in the morning ...