The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

Although a team of California scientists have discovered what is being called a new color, it may be a while before it winds up in any consumer products. Researchers at the University of California, ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

"Olo" is said to be a saturated blue-green - but some say the existence of a new colour is "open to argument".

In a breakthrough that seems straight out of science fiction, a group of scientists has succeeded in getting the human eye to ...