The question should be based on revenue, or how much the company generates in annual sales. Earning multiples should be used. Discounted cash flow analysis is a good idea... Financial formulas aren't ...

Revenue is any money that a business makes from selling its goods and services, whereas costs are anything that a business pays for. Businesses need revenue to ensure that they can maintain their ...

can also be referred to as cost of sales (COS), cost of revenue, or product cost. It includes all costs directly associated with producing or delivering a product or service, such as labor, material, ...