It caught the attention of Wham-O, a toy company known for the wildly popular Hula-Hoop, and in 1957, Morrison granted them full control of the Pluto Platter’s manufacturing and marketing in ...
On January 23rd, 1957, Frisbee inventor Walter Morrison sold the rights to his creation to toy company Wham-O!, setting the stage for the release of one of the most popular toys of all time.