Though Western was trending up before Paris ... Versace's cowboy-inspired leather coordinates and Louis Vuitton denim chaps to flare jeans by Paige. Levi's received the biggest lift, however.

Or rather, a pair of the best men's jeans, period. The five-pocket denim pant is an icon worn through the decades by prospectors, cowboys, rocker n' rollers and well-dressed guys everywhere.

The brand's spring campaign features denim-on-denim outfits, a lot of silver and the creative vision of David Lipman.