which is a wholegrain breakfast cereal made with ‘scrumptious’ Lyle’s Golden Syrup, only to be told that she likely wouldn’t ...

Whole Grain Chocolate Breakfast Cereals, Weetabix Chocolate Cereals, Nestlé Crunchy Honey Balls, and Nestlé Honey Whole Grain Bears. In the case of corn flakes, leading the ranking are Consum ...

The next time you are in a big supermarket take a look at the breakfast cereals and try to count them ... just default to buying what they always buy or what's on offer. In 2015 Weetabix wanted to ...

A consignment of UK breakfast cereal Weetabix has reportedly been impounded by New Zealand customs officials, after complaints it could confuse customers. The 300 boxes had been ordered by a ...

Weetabix, the UK’s favourite breakfast cereal [1], is launching Crispy Minis Caramelised Biscuit. A delicious union between its leading bitesize cereal format and one of the most popular flavour ...

This paper will demonstrate how a change in brand and advertising strategy helped establish Weetabix as the number one in value sales for the first time in its illustrious 70-year history; and, in so ...

Billed as “fun, yet healthy”, the HFSS-compliant cereal (rsp: £3.49) is tipped by Weetabix to appeal to families “of all ages”. “With Minis already being a firm breakfast favourite, adding the ...

Looking for a quick, healthy and protein-packed breakfast? This viral Weetabix cheesecake recipe might be just what you’ve been looking for. Overnight oats has been our go-to breakfast for years ...