A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its widespread popularity and cultural significance, researchers say it’s ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The disappearance of sea ice in polar regions due to global warming not only increases the amount of light entering the ocean ...

The Sun appears yellow from Earth due to atmospheric scattering, but in reality, it's a white star emitting all visible colors evenly.

Melting polar ice narrows the light spectrum underwater, favoring blue-tuned algae and disrupting the ocean food web.