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WTC Doubles Down on Ultraviolet Purple, Standard Purple Fades Away
That OG purple is now being replaced with a new-school color with old-school inspiration: Ultraviolet Purple. The response to the Ultraviolet Purple has been overwhelmingly positive since it first ...
Stylist7y
The surprising feminist meaning behind Pantone’s 2018 colour of the year
“No boundaries.” Described as “dramatically provocative and thoughtful”, Ultra Violet is a deep purple shade that Pantone says communicates “originality, ingenuity and visionary thinking ...