Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting ...

Tommy Hilfiger can best be described in his own words: “We’re about color, we’re about preppy, we’re about classic, we’re about America!” Born middle class in Elmira, New York ...

Image: Getty Tommy Hilfiger, Rosie Perez, and Q-Tip at the offices of Tommy Hilfiger, New York, 1994. His breakthrough came in the 1990s, when Hilfiger’s preppy Americana aesthetic unexpectedly ...