Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

Vanilla perfumes are always a reliable choice for pretty much any occasion. Whether you're getting ready for a date, simply heading to the office, or even drinks with the girls, a spritz or two of ...

Despite the mixed comments, Mantinise’s hack has become the talk of the TikTok town, inspiring a new wave of “do it yourself” ...

The bottles are gorgeous, the scents are addictive, and their TikTok-famous Vanilla 28 perfume? Whew. O Odunmorayo Ayobami Follow If you’ve spent any time on TikTok or fragrance TikTok (aka ...

Whether it’s sweet vanilla fragrances, Arabian perfumes featuring tonka beans, or a growing number of pistachio scents, Gen Z’s most visible beauty obsession at the moment is smelling like a ...