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Whether you ran, walked, or strength trained your way through lockdown, the new This Girl Can advert is here to celebrate and empower you. The new ad is more relevant than ever, focusing as it ...

As Sport England's This Girl Can campaign celebrates its 10-year anniversary, fitness trainer and women's health coach Sacha Lumley says the campaign has changed the perception of exercising for ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Annual budgets are now just 7.8% of the original investment 8 years ago. A headline that is likely to put the fear into any marketing professional. But in a world where agencies are constantly being ...

This girl can - can you? Featuring real women of all sizes and fitness levels, Sport England has released a bold new campaign which aims to encourage women to get active. ...

Running over five minutes long, the new film demonstrates how music and dance can help change your mood (and possibly even the season) ...

New research from Sport England’s This Girl Can campaign has revealed just how miserable many of us feel about getting fitter. If there’s one gender stereotype that seems to play out well into ...

Fox Hollies Leisure Centre has launched a free to attend night-time walking and running club to show its backing for This Girl Can’s (TGC) Let’s Lift the Curfew campaign, which aims to ...