Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

The long-awaited reveal of YETI’s new color has come to an end - welcoming Ultramarine Violet - a deep shade of purple/blue that resembles the sea. YETI released dozens of fan-favorite products ...