McDonald's killed the item after expanding its Angus burger line. McDonald's spent $100 million marketing the Arch Deluxe in 1996. It contained peppered bacon, lettuce, tomato, cheese, onion ...

In 1996 McDonald's responded to one such challenge (a sales slump, compounded by the perception that it needed to develop a dinnertime entreé in order to compete) with the Arch Deluxe, a "grown-up" ...