When it comes to styling tools, a straightener is one of the most versatile options. Obviously, a flat iron will straighten ...

As summer unfolds, the quest for the perfect haircut that is both trendy and flattering becomes a priority, especially for ...

Beachy, mermaid-esque waves roll around every spring-summer as a textured hair trend, but ghost waves feel like a modern update on the trend, thanks to their slightly more unstructured finish and ...

Ghost waves are the 2025 hair trend embracing natural texture, blending soft, effortless waves with a boho, carefree vibe.

We’ve spoken before about how big embracing bohemian texture will be for 2025, but one trend that’s playing into pretty curls and swirls are ghost waves. The style combines two hair headliners ...

Hear from core members of the Texture Education Collective—from L’Oréal, Louisiana State Legislature, and the Professional Beauty Association—about the efforts underway to advance equity ...