3 COOL THINGS 1. Better misses and hits. TaylorMade used its ability to mix ... in the industry last year in the company’s Qi10 Max driver, which notably pushed the MOI barrier of 10,000 ...

It's probably too soon to suggest that mini drivers are all the rage but interest in the category is growing – if only ...

finally adding TaylorMade’s new Qi35 driver and fairway woods at Bay Hill. Meanwhile, his TaylorMade stablemate and World No. 1, Scottie Scheffler, is sticking with his Qi10 from last season ...

And so it was this week at Bay Hill, where Rory McIlroy put the new TaylorMade Qi35 driver in his bag ... these days technology expands at maybe a 1-2% uptick year over year versus 6-10%, say ...