A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

target audience, and key benefits—creating a clear and unified vision. Here's how you can use positioning to get your product and marketing teams working together effectively. It's common for product ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Your positioning statement should state a benefit that addresses your target audience's No. 1 problem. When you do so, your target audience will listen to your message. That's because today prospects ...

A positioning statement for a business plan doesn't have to be long or elaborate, but it does need to point out who your target market is, how you'll reach them, what they're really buying from ...

Target Corp. has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep consumer prices down. Archrival Walmart, meanwhile, sees its new ...

The increasingly global marketplace, coupled with new communication vehicles such as the Internet, have changed the traditional tactics used in marketing. Today's marketing practitioners must ...

Consequently, the price target for Goldman Sachs has been raised, reflecting the firm’s robust growth prospects and solid market positioning. In another report released today, Barclays also ...