Then comes time for the “market” slide. TAM, SAM, SOM, top-down, bottom-up. As these words fly across the screen, the light in the VC’s eyes flickers and dies. The VC nods with a frozen ...

At any stage of investment, be it seed or a Series B, it’s necessary to include a slide in your pitch deck that explains the size of your market from three perspectives — TAM, SAM and SOM.

So what metrics do investors look at in order to make their investment decision? TAM, SAM and SOM are all acronyms bandied about, giving investors very different information. As a crude ...

Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their ...