We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Of course, the Max Verstappen model is not for public availability, but the sentiment still stands – TAG Heuer’s foray back into the world of rattrapante movements is worthy of global appeal.

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...

In 2025, Formula 1 is set to begin a new chapter with a substantial $1.5 billion partnership with TAG Heuer ... that took center stage in 2022. Max Verstappen of the Netherlands driving the ...

While the drivers are revving up for the pre-season and F1 75, everyone else is counting down the days until March 16th. In ...

Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 ...

Tag Heuer also capitalized on this opportunity and paid tribute to Max Verstappen, congratulating him on his fourth World Champion title. His fourth win resonates with Red Bull’s core principles ...

and you've likely seen its gorgeous watches on drivers such as Max Verstappen, Checo Perez, and even Christian Horner. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new ...