An icon in the shape of a lightning ... 18 and older to a claustrophobic test of endurance: spend 30 long hours together inside a 65-by-72-inch coffin. Those who make it through will win $600 ...

Could you pass the coffin test? Take off your shoes, climb into a Buddhist coffin and relax on your back on soft padding as a wooden lid slides over you. Now stay inside for three very dark minutes.