Your logo is not your brand. Your brand is the experience your customers have and then tell their friends about. All the design craft in the world can’t make a logo that can convince someone ...

Take Tesla, for example. Elon Musk recently shed some light on Tesla’s logo design. Though it’s easy to assume the T-shaped logo stands for Tesla, there’s an added layer of hidden creativity ...

"I don't love it, but maybe it will grow on me ... According to Stock Logos, BP spent 211 MILLION DOLLARS for its logo design in 2008. Ad agency Ogilvy & Mather worked with BP's changing logo ...