Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

Lip gloss is making a major comeback this summer. Discover why it’s the must-have makeup item for 2025 with its versatile, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Maison’s summer 2025 makeup collection is as dazzling as its campaign star, Deva Cassel, with brilliant blushes, radiant ...

To make your eyeshadow look last all day (or night), you'll need a primer like this one. The long-lasting formula will not only prevent creasing, it will also help make colors pop. Looking for a ...

R.e.m. beauty's new reformulated eyeshadow collection is out now with sparkly and matte shades to choose from for $20 ...

The Filipino brand released two new products for the sunny season: the Cushion Lip Tint (Php 449), a cooling velvet lip stain ...