The product, called Plezi Hydration, targets middle- and high school-aged kids, setting it apart from its juice brand, which is marketed to parents of younger children. Marketing plans include a starring role for NBA star Stephen Curry, a partner with Plezi Nutrition.

Stephen Curry and Michelle Obama have partnered to launch a new sports drink called Plezi. Plezi is marketing the beverage as a healthier sports drink option. It will come in three flavors and be available nationwide on Amazon and in select grocery stores.

Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the crowded court of sports drinks.