Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

After a “wouldn’t it be cool if…” discussion with his friends, [Mistablik] decided to use his summer break to construct a soda vending machine that fit entirely within his school locker.

Even the most innocuous campaigns can have adverse effects, as evidenced by the latest controversy surrounding a well-known ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

After years of rising soda consumption among teens, the trend appears to be fizzling By DOUG HANNEMAN Editor Three years ago, back in soda pop’s heydays, Hutchinson High School students ...

It’s very hard to tell from this photo because of the super bright blue LEDs, but this soda machine is being ... is put into the drop area of a vending machine. After the flap is closed the ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...