Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey’s campaign is the longest-running public service ad ... bear with fan mail. “Smokey’s story is about all of us,” Smith said. The bear died in 1976, at the equivalent age of 70 in ...

The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

it is now very important to wake up iconic messengers such as Smokey the Bear, to remind each of us that progress is personal and: “Only you can prevent forest fires.” Human-centered media ...