Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Nineteen paintings depicting Smokey Bear, the popular symbol of the U.S. Forest Service’s wildfire prevention campaign, will be on display at four Will County nature sites this winter, according to a ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

You might remember the Disney film “Bambi” for its heartbreaking family story. But did you know that in 1942, Disney loaned the characters to the Cooperative Forest Fire Prevention program for one ...

For children ages 2-5, the free program will include songs, story time, Smokey Bear-themed facts and crafts. Brush up on your knowledge, because Smokey Bear — Trivia Night at the Museum will be ...

This preschooler program will feature Smokey Bear-themed facts, singing, story time, table activities and crafts. Free, ages 2-5. Register by Feb. 4. Also at Isle a la Cache, on Feb. 27 ...

Smokey Bear Invitational is already expected to trump the 54th tournament, thanks to a forecast much improved from last year’s horizontal rain and wicked wind. But will the ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...