Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey Bear made his first appearance on a wildfire ... our resources and our communities,” Smith said. Smokey’s campaign is the longest-running public service ad program in U.S. history.

Nineteen paintings depicting Smokey Bear, the popular symbol of the U.S. Forest Service’s wildfire prevention campaign, will ...

Drivers may be able to rep Smokey Bear, Mt. Saint Helens or historic Whidbey Island after this year's legislative session.

In it, she calls for a New Mexico wildfire prevention campaign built on New Mexico’s Smokey Bear program and modeled after Utah’s successful FireSense Program. She states that “the ...

This winter, 19 paintings depicting Smokey Bear — the iconic symbol of the U.S. Forest Service’s wildfire prevention campaign — will be on display at four Will County nature sites.

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers.

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

This type of campaign can help with preparedness for ... it is now very important to wake up iconic messengers such as Smokey the Bear, to remind each of us that progress is personal and ...