Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Smokey Bear made his first appearance on a wildfire ... Smokey’s campaign is the longest-running public service ad program in U.S. history. “His message is just as important to us today ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers. "Smokey Bear: The Rudy Wendelin Collection ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...