“Smokey’s story is about all of us,” Smith said. The bear died in 1976, at the equivalent age of 70 in human years. The area where he was found is now Smokey Bear Historical Park. Smokey Bear v ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...