Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey Bear made his first appearance on a wildfire ... Division of Forestrytold us in a recent interview. “Everybody wants to give him a high five. Everybody wants to say hello to Smokey.” ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

To motivate positive progress in fire safety, it is now very important to wake up iconic messengers such as Smokey the Bear, to remind each of us that progress is personal and: “Only you can pre ...