Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...
We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...
Nineteen paintings depicting Smokey Bear, the popular symbol of the U.S. Forest Service’s wildfire prevention campaign, will ...
Smokey Bear made his first appearance on a wildfire prevention poster in 1944. Eighty years later, Smokey stands as one of the most recognizable fictional characters in the U.S. “He's an icon.
Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...