Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey Bear made his first appearance on a wildfire ... “It puts the onus on each and every one of us to take a little bit of leadership and to think about safety for ourselves, our resources ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...