Over the years, our own silver strands have taken on a brassy ... great for those who want to regularly integrate purple shampoo into their hair care routine for easy maintenance.

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

In the realm of hair care, purple shampoo has earned its spot as a must-have for those flaunting luscious blonde or silver tresses. But why has this particular product garnered so much attention ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result ... I reckon you would be almost silver within the month. It eliminates brassy undertones from the first ...

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...