At the center of that partnership are five professors — Sidney Levy, Phil Kotler, Brian Sternthal, Bobby Calder and Louis Stern. The recent passing of Sidney Levy, along with the retirements of Kotler ...

Dr. Sidney J. Levy, renowned marketing professor and consultant, passed away on March 26, 2018, at the age of 96, after a brief illness. Dr. Levy was a leader in redefining marketing as being ...

Citations: Levy, Sidney. 1949. Non-Directive Techniques in the Study of Developmental Tasks of Adolescence. School Review. (5-6)300-309.