Siddarth Gupta Founder & CEO, SID07 Designs He is the Co-Founder & Chief Executive Officer of SID07 Designs. & before joining this company he has worked with companies like FEV Europe GmbH, Honda ...
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.
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