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Rise of the K-perm! The 90s look once loved by Julia Roberts and Kylie Minogue is poised for a comeback, as TikTok stars and Korean idols make curls cool againThe perm, long ridiculed as one of fashion's most embarrassing hair styles, is making a surprise comeback. The look, which is short for 'permanent wave', has been all but dead and buried in the ...
The short answer is ... artist Simone Starr adds that people are now doing wavy perms with larger rods to get more body and wave instead of the super tight curl often associated with perms.
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