The first brand valuation ranking of Saudi Arabian brands by WPP and global research specialists Kantar Millward Brown, in partnership with Prince Mohammad bin Salman College of Business and ...

Many Saudi companies are globally known for their quality and high standards. They are undoubtedly major global brands. Following is some information on those established brands: A Saudi-owned ...

According to industry experts, the Kingdom of Saudi Arabia stands at a fascinating crossroad. On one side, it has a flourishing homegrown retail ecosystem, with regional brands becoming national ...

Read more Saudi Focus articles here. Myth #3: Local adaptation is optional Brands that assume Saudi audiences will embrace global campaigns without adaptation are in for a wake-up call. The ...

Local Saudi brands will exhibit and sell products, joined by ongoing entertainment including a closing street party. Professor Abdullah Abo Milhim from the famous Italian design school Istituto ...