As many logos as possible ... is also the master of minimal branding. Throughout Nike’s history, some of their most landmark models have let the shoe’s design speak for itself.

Netflix unveiled a new app logo this ... is how minimal, even abstract, many of these icons have become. Hyper-literal metaphor used to be the cardinal rule of icon design. In the 80s, the icon ...

Chermayeff & Geismar & Haviv created the more minimal ... logo to bring the 50-year-old United States Open Tennis Championships into the digital age and give it a more "youthful appeal". The new ...