How Rovaniemi, a small town in Lapland, became the centre of Christmas tourism. Show more Rovaniemi, a small town in Lapland, is home to dozens of Christmas tourist attractions and is widely ...

And she’s not alone — tourism in Rovaniemi is booming, and locals are seeing an influx of visitors, especially during the festive season, when the town's ... s city centre, which were once ...

Locals in Rovaniemi's city centre say that tourists take up many apartment buildings as holiday rentals when they reach the destination, meaning people from the town can't rent them. Meanwhile ...