Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink.

Owning a Rolex GMT II ‘Pepsi’ is going to do a few things. It’s gonna make you very happy when you look at your wrist; it'll ...

Celebrating the less famous Rolex GMT-Master references for the watch's 70th anniversary ✓ Check out the 116718, 1675/8, ...

But, Rolex being Rolex, the GMT-Master (at this point the GMT-Master II, technically) continued evolving. The “six-digit” references—which refer literally to the increasingly long reference ...

With the promise of a load of killer new releases dropping next week, here's what the most knowledge watch heads in the game ...

Watches and Wonders Geneva is right around the corner, which means it's time to take our best guesses at what Rolex will be ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...

wore a Rolex GMT-Master II with a black and blue bezel, nicknamed the "Batman," that he'd coveted for "a long time." "I ...

The new Gearys Rolex Boutique raises the bar with luxury watch showcases, VIP services and a scenic rooftop overlooking Rodeo ...

Rolex's enduring appeal comes down to a savvy ... with a crisp mother-of-pearl dial, a GMT-Master II with a grey and black bezel (the Gris Noir for lack of an official nickname), and a Perpetual ...