According to Authentic Brands Group, which bought Reebok from Adidas in 2021 for $2.5 billion, said it has partnered with Sports Casuals International (SCI) to expand Reebok's footprint in the ...
The deal follows Reebok’s proclamation in 2021 to “reclaim their rightful place in sports,” hiring Shaquille O’Neal and Allen Iverson in executive leadership roles for its Basketball ...