Meanwhile, on TikTok, creators are tapping into this trend by transforming their hair into cherry red and posting tutorials on how to ask your hair stylist for the perfect cherry shade.

However, when you buy something through our retail links, Condé Nast may earn an affiliate commission.I’ve had only one red ...

But when I came across the viral ‘cherry cola’ hair trend, as made popular by Dua Lipa and thousands of videos on TikTok, I was instantly intrigued. I didn’t want bright red hair ...