Boasting a violet hue, this affordable shampoo banishes yellow tones and unlocks brighter, healthier-looking hair ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

Advertiser: Fantastic Sams Have you heard of or perhaps even used purple shampoo? Should you be using it and why? We're learning more with Fantastic Sams.

Shoppers with thin hair swear by the Dr. Groot Hair Thickening Shampoo for longer, stronger strands. Snag the hair ...

There's no need to lose your cool (pardon the pun), though, as that's when the best purple shampoo swoops in with its impressive hue-restoring powers. Katie makes regular trips to see her ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.