Whether planning a product launch, managing a construction project, or coordinating a marketing campaign, it’s easy to get ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Creativity and Innovation: Thinking innovatively to develop creative marketing campaigns and differentiate the product from competitors. • Data-Driven Decision Making: The ability to track ...

Marketing campaigns are designed to nurture brand loyalty. Brand loyalty can evaporate when consumer trends change, but the product doesn't.

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

To accomplish this goal, the company gained approval for a new seafood-related holiday and is partnering with special and ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in ... a mission of combating the so-called “pink tax” imposed on products marketed ...

The campaign highights the power of brand storytelling, visual identity and aspirational marketing to maintain ... the brand itself is the product. Jaguar launched a brand initiative in ...

Discover Marketing Group earned a 2025 Global Recognition Award for developing innovative marketing strategies that help ...