In the case of a company that is planning to pursue both a cost leadership and a differentiation strategy simultaneously, it has to carefully plan its dual strategy. It must identify a niche market ...

Companies, you'd think, would be all about it, but they all too often fall back on a generic strategy. Almost every company today defaults to the sameness of their products. What is a differentiation ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

Product differentiation and price discrimination are two strategies used in marketing and economics. Product differentiation ...