The sooner a human-centred perspective is applied to the development of either a drug or device product ... Although some life sciences companies are starting to shift to incorporate human ...

a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science. 1 Explore HBR HBR ...

They work throughout the product life cycle, from development and testing ... affairs professionals have at least a bachelor’s degree in a life or clinical science field; most have some graduate ...