There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle ... the company’s development of quick-rinse technology ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.