Analysis of existing products is an increasingly important element of project research within the design process. There are several reasons for this: Research from analysing existing products can ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Most buyers seek a financial return over a strategic advantage. If you prove product-market fit, you reassure buyers they can tap into true market demand. It's easier to accelerate a company's ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product ... analysis is a critical part of your company ...

Module 6: Financial Analysis for Product Managers Understand the economics ... Get an overview of the product launch and Go-to-Market Strategy (GTM), Elements of GTM Strategy, product positioning and ...

Nick Howard, director of global strategy at EveLab Insights, shares how the company part is using AI as a tool to monitor and quantify skin health.

The cannabis market rarely sits still, but this year has brought an unexpected shift in consumer preferences. While many ...